ON-PAGE SEO

We know there are two types of SEO.

• On-Page SEO, 
• Off-Page SEO. Here we are discussing On-Page SEO.

"On-Page SEO is the entire activity that we do within our website which helps our website rank on top on any search engine like Google etc". 

Now the question arises what people do within the website to rank on top. Here are some On-Page SEO activities:

• Content Writing
• Keyword Research and Analysis
• Title Tag and Description
• Anchor Text
• Dofollow and Nofollow Backlinks
• Sitemaps

Content Writing

You must have heard about the phrase "Content is the King". Yes, it's true, for any website content is very important. the quality and quantity of your content should be good. You should be very careful to check any grammatical mistakes or spelling mistakes. your content should not be copied from others and should be relevant to the topic. Good quality content is very important for On-Page SEO.

Keyword Research and analysis 

The keyword is a meaningful search query on google. without keyword you cant think of ranking your content. Anything which you search on google based on business products or services is a keyword. You have to find out what people search more on google related to your product and that is your keyword.

Example:

Suppose you run a Digital Marketing Institute so what could be your keywords which people search on google. like "best digital marketing institute", "top 10 digital marketing institute in Delhi", "best institute for digital marketing" that could be your keywords.

There are many tools to find good keywords like "google keyword planner tool", where you can find so many related keywords that could generate traffic to your page. finding good keywords is very important to rank your page or website.

Title Tag and Description

You can put high traffic Keywords on your Title Tag and Description. 

Anchor text

You can put an anchor text in your content, anchor text is a hyperlink that you give to any word or phrase. suppose you have written the phrase "SEO is good for websites", in this phrase you can add a hyperlink on "SEO" so that if anyone clicks on SEO they go to your SEO page where you have explained what is SEO. you can give a hyperlink to any word or phrase to explain to your readers what that word or phrase means.

"Anchor text is simply adding a link to any word or phrase so that if readers click to that link they can go to that page and read about it."

Internal linking is good to keep readers spend more time on your website, you can give a hyperlink to your websites other page.

Dofollow and Nofollow Backlinks

You can allow Googlebot to crawl on your hyperlinks by Dofollow backlink, and Nofollow backlink means you disallow the Googlebot to crawl on your hyperlink.

Sitemaps

A Sitemap is a list of your websites all pages. it's important to put sitemaps so that Googlebot can read all your pages very easily which is good for your website ranking.

You can install the "Yoast SEO plugin" for a WordPress website to generate the sitemaps automatically. and for the HTML website, there are lots of sitemap generator tools.

These are some points above that help you doing On-Page SEO on your website. I hope you got an idea about On-Page SEO, try to implement it on your website and keep learning more about On-Page SEO.