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Sunday, July 28, 2019

DIGITAL MARKETING

"Digital Marketing is the marketing of your products or services using different Digital Channels. Such as social media, search engines, websites, mobile apps, email, or any new Digital Channel."

Business Man: If you are still doing traditional marketing and not satisfied with the results you get, you need to know Digital Marketing by which you can take your business on a higher level and generate higher revenues. if you want to sell your product or want to create your brand name or want to create awareness about your product, there are so many digital platforms where you can reach so many people.

Students: There are so many jobs available in the companies in the field of Digital Marketing and in the future, it will increase more.


Types of jobs in Digital Marketing:


  • Digital Marketing Executive/Manager
  • SEO Executive/Manager
  • PPC Analyst
  • Content Marketing Executive/Manager
  • Online Reputation Executive/Manager
  • Social Media Analyst
You will find many more different jobs in the field of Digital Marketing.


Digital Channels:


  • Search Engines
  • Websites
  • Email
  • Mobile Apps
  • Blogs
  • Social Media, etc.


Social Media Platforms:


  • Facebook
  • Twitter
  • Youtube
  • LinkedIn
  • Instagram
  • WhatsApp
  • Google+
  • Tumblr, and many more.

Digital Marketing is growing day by day, users of the internet are growing much faster even in India users of the internet is increasing rapidly.

A report says by the end of this year(2019) users of the internet in India increased to 627 million and more than 90% of the users use mobile phones to access the internet.

You can easily see these changes happening in India, you can notice so many people these days prefer to buy any product online rather go to market places.


Benefits of Digital Marketing:


  • It is very cost-effective than traditional marketing
  • Lead generation
  • Easy to reach to the target customers
  • Increase the rate of investment(ROI)
  • Increase conversion rates
  • Higher revenue
  • Make your brand big
  • Compete with large corporations
  • Build a brand reputation
  • Know about your competitors


Types of Digital Marketing:


  • Search engine optimization (SEO)
  • Pay per click (PPC)
  • Social media marketing (SMM)
  • Content marketing
  • Email marketing
  • Message marketing
  • Affiliate marketing
  • Mobile marketing

Digital Marketing is a very huge topic and cannot be cover in just one blog post, we will discuss the channels and types of Digital Marketing on my future post in detail. 


Tuesday, July 23, 2019

SEARCH ENGINE OPTIMIZATION(SEO)

Hello Friends, This is my first Blog.
So we are going to discuss Search Engine Optimization(SEO), It is the most important part of Digital Marketing. Friends if you have a website or planning to create a website then surely you want to show your website to the maximum number of people who are active on Google or various search engine sites like Yahoo, Bing, etc. Generally, people use Google to search for anything so we will talk about google only.

"SEO is an activity to increase your Website Ranking on top of the Search Engine Results Pages(Google, Yahoo, Bing, etc)."

If you search anything on google result will be shown, that resultant page is termed as Search Engine Results Pages(SERP). When you type any keyword and search, you will see the various websites on google according to your keyword, website which you see on top of the page that means that website rank top on google related to that keyword.


There are two ways you can increase traffic on your website:


  • Paid
  • Organic(Non-Paid)

As many times you search anything on google you find the paid websites on top that is a part of Search Engine Marketing(SEM).SEO gives you organic traffic to your website this is the reason SEO is very cost-effective. If you want your website to come on top of the google page you have to do a great SEO on your website but it takes time to come on top. It is obvious that those websites who paid google to come on top they will appear so.


Importance of SEO:


  • Increase organic traffic
  • Increase Brand awareness
  • Cost-effective
  • Increase Return on Investment(ROI)
  • Increase site usability
  • Increase websites Domain Authority(DA) and Page Authority(PA)
  • Increase Global Ranking


Type of SEO:



Techniques of SEO:


  • White Hat SEO
  • Black Hat SEO
  • Gray Hat SEO

Friends I understand if you are a beginner you find so many difficulties to understand many things mentioned above, but don't worry. I will definitely explain to you each and everything on my future post. I want you to learn about SEO step by step in an easy way and don't take much burden, don't try to learn all about SEO in a single day, but learn and understand each and every day.
I will explain to you about the types and techniques of SEO mentioned above in detail on my future post and many more things about Advanced SEO.